![]() ![]() Not that there isn’t variety – thanks to this generation’s creative internet literacy and humour, infinite permutations exist. TikTok is a new kind of social media not simply because it’s the one most popular with teenagers, but because it makes the algorithm as we know it obsolete: repeating sameness is literally built into the UX. Hudson corrects: “Like, three weeks actually.” I ask if it’s true that it was only a couple of months before they moved in. ![]() Currently there are around 20 members of the team, though only a few live there full-time. He showed me a lot of his connections, a lot of the people that are in the house today.” After that, Hype House came to life urgently. “I had a bunch of friends who did social media so we started making phone calls to people who we thought would fit in.” “We wanted to create an environment that people could come in and out of and film,” adds Petrou. They’d initially discussed moving in together, “but then we were like, ‘How dope would it be if we started the next generation, like a Gen-Z TikTok team?’” says Hudson of the seeds of Hype House, a content creator collective operating out of a rented mansion in Los Angeles. In October of last year, the pair sat down at Hudson’s manager’s house. And all these TikTok kids were blowing up more than anything else but no one was paying attention.” There was nothing going on outside of (YouTubers like) David Dobrik, Emma Chamberlain, the Dolan Twins, James Charles. “Teach people how to monetise their careers and make it last.” In 2019, just before he met Hudson for the first time, he’d started to feel like the internet was becoming “a little bit boring, like things were slowing down. “Even when I had a small following I still made my full income from there so I’ve always wanted to share that insight,” says Petrou. Petrou was a YouTube vlogger who had “always had a way with making money and being in business” Hudson was a rising star on the video-based social media site TikTok and had graduated high school a year early. Thomas Petrou and Chase Hudson met via mutual friends in the summer of 2019. Look, here’s the thing – you don’t have to like it, but these kids are really, really famous. You can buy a copy of our latest issue here Taken from the spring/summer 2020 issue of Dazed. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |